When Uber rebranded, I was tasked with leading an awareness campaign in Canada, where our competitors are local and citizens weren’t quite sure what Uber Eats was yet. Some cities didn’t even have Uber rides! Almost all of the budget was spent on the media buy, so I led a multi-city campaign using only restaurant provided and stock photography, the new Uber visual system (which had a few kinks to work out), and a lot of late nights. The result, 500+ assets for print and digital placements that led to a surge in orders which stayed up once the ads came down.
Role: Creative Lead, Senior Art Director
CD - Chris Brown
SAD- Whitney Hanson
SCW - Leo Neri
SP - Christina Meredith
PD - Maygan Abude and Bunthavin Rajanakhan