Delivery had a tough rap in the EMEA region. Eaters were concerned that the foods wouldn’t be healthy or fresh, and the Uber Eats team was tasked with creating a library of assets for use across EMEA to dispel this belief. We focused on fresh ingredients and told their story from the kitchen to the delivery bag, making sure that these could be used on a global scale.
We shot five meals and created over 150 assets for our global teams to launch in their regions. This resulted in a lift in brand sentiment as well as a substantial increase in social and email click-through.
Our Burrito To Go video won Best Video/Multimedia at the PDN Awards.
Role: Creative Lead, Senior Art Director
CD - Chris Brown
SAD- Whitney Hanson
SCW - Leo Neri
SP - Kelly Small
PH - Cory Dawson