We served up delicious food with a story on the side to build a library of evergreen assets for our Uber Eats EMEA team to use across the region on social and owned channels. My goal was to lean into the special moments shared when people eat together, so I cast local talent relevant the region. We shot in Barcelona for authenticity, and created 140+ stills and gifs to tell the story of those wonderful moments when a tasty bite makes all the difference.
The resulting assets continued to fuel WoW (week over week) growth, and were also licensed for global use based on the diverse casting, providing content for our partners all over the world.
Role: Creative Lead, Senior Art Director
CD - Chris Brown
SAD- Whitney Hanson
SCW - Marley Tito
SP - Kelly Leggoe
PH - Aaron Smith