Uber Rush piloted Walmart’s first same-day delivery service in Arizona, and the world didn’t quite know what that meant yet. So, we decided to show the first five cities how same-day delivery was going to work. We created videos and ads showing how groceries would make it from store to stoop. We even outfitted Ubers with giant fruits and vegetables for each city launch.
The fruit cars were a hit! People took pictures with them and smiled when they went by. Even better, they ordered! The program began with a bang, and continued to expand, using these assets to promote delivery with Uber Rush. Walmart continued with the idea and created limited edition toy fruit cars to surprise and delight customers after the original stunt.
Role: Art Director, Designer, Fruit Car Driver
CD - Chris Brown
AD - Whitney Hanson
CW - Carly Leahy
P - Shayla Love